Michael Carlson leverages decades of experience in analytically-driven marketing, brand management, and technology to amplify Rental Beast's message and vision, drive platform adoption, and generate demand. He leads a talented team of marketing professionals with the aim of continually raising the objective standard of quality of our work, with an eye to constantly improving our customers' experience.
Michael began his marketing career as a marketing planner and data modeler for Williams-Sonoma, where he conducted marketing analysis of William-Sonoma's transactional database of more than twenty-five million customers in order to execute offline and digital marketing campaigns. It was there here learned the power of analytically-driven marketing practices combined with the smart application of CRM and marketing technologies.
Prior to joining Rental Beast, Michael co-founded and served as Chief Marketing Officer at SMBcircle, a full-service marketing agency and marketing technology consultancy providing advisory services to investment firms and venture capital groups. Before that, Michael served on the executive teams of small business lenders and student loan providers in both Vice President of Marketing and Vice President of Product capacities.
Michael lives in Somerville, Massachusetts, where he's active in local politics and community building.